Mittwoch, 17. September 2008

Google entwarnt vor doppelten Content - "Demystifying the duplicate content penalty" (en)

Google äußert sich in seinem eigenen Blog nun anscheinend abschließend zum Thema "duplicate content penalty":

Duplicate content. There's just something about it. We keep writing about it, and people keep asking about it. In particular, I still hear a lot of webmasters worrying about whether they may have a "duplicate content penalty."

Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that.

[...]

1. When we detect duplicate content, such as through variations caused by URL parameters, we group the duplicate URLs into one cluster.
2. We select what we think is the "best" URL to represent the cluster in search results.
3. We then consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL.

http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html